The Extended Warranty is a relatively new concept. These warranties weren’t offered 20 years ago because stuff was made better 20 years ago. Cars, appliances, furnaces, electronics etcetera were actually built to last – some, for a lifetime.
Now everything comes with the option to buy an Extended Warranty. Why are you selling me a product that you are so convinced might break that you need to sell me insurance for that very possibility?
You don’t want to buy it but you’re scared not to. I HATE that! I am paying an absolute fortune for that refrigerator / computer / car!, I should not have to be thinking about what to do when it breaks down before I even get it out of the store. Build better products and I won’t have to have an Extended Warranty!
Wikipedia defines the Extended Warranty as:
A prolonged warranty offered to consumers in addition to the standard warranty on new items.
I would like to offer what I feel is a more accurate definition of the Extended Warranty:
I am selling you a product that will fall apart in two years and I don’t want you coming back whining for me to repair it for free so, in anticipation of the eventual failure of this product, I would like you to pre-pay me to fix the crap I sold to you!
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Image courtesy of vectorolie at FreeDigitalPhotos.net
